FORU’s presence in the world of modern advertising in Indonesia was initiated by Mochtar Lubis, a novelist and a senior Indonesian journalistic figure, who along with Fortune International Australia established Fortune Advertising and Management Consultants. On 5th May 1970, Fortune Advertising and Management Consultants officially became PT Fortune Indonesia Advertising Company. In 1978, the management of FORU was officially taken over by Indra Abidin. Since then, FORU has consistently delivered superior advertising services for leading brands and has gained its position as one of the major players in the domestic advertising industry. FORU has since spread its wings by establishing three subsidiaries: Fortune Pramana Rancang (Public Relations Services), Fortune Adwicipta (Graphic Design and Exhibition Services) and Pelita Alembana (Integrated Marketing Communication Services).

In 2002, FORU assertively entered the public company market and established itself as the first advertising agency listed in IDX under the name of PT Fortune Indonesia Tbk.

FORU’s business solutions expanded over time and became integrated with the presence of Brand Activation and Digital Marketing business solutions, in response to the evolving challenges of the industry.

FORU upholds Corporate Social Responsibility (CSR) to cultivate the expectations, so that it will provide added values for all of its social, environmental and consumer behaviour stakeholders. FORU established its sustainable CSR programs through the four main pillars: Social and Community Development, Environmental Management, Manpower, Health and Safety practices, and Consumer Protection through Responsible Services. These four pillars are consistently implemented to ensure that the benefits can be realized thoroughly.

Through a steadfast commitment in providing the best advertising and communication services, FORU continues to develop itself with superior capabilities. Through consistency in realizing this commitment, FORU has reaped many achievements and continued to be trusted by thousands of clients to share the passion, spirit and inspiration. FORU always shows excellent performance every year due to its business strategies that focused on accelerating growth specifically through its investment in new business development. By continuing to strengthen its business operations and throughinnovation, FORU is confident that it will achieve greater growth in the coming years.